As I set out on a run the other evening, several thoughts were weighing heavy on my mind. I began thinking about bills that needed to be dealt with, the economy, financial markets and the direction of this great country, when a stream came through my mind. I am not saying in the least that this was some sort of vision, it was just a string of thoughts that seemed to flow together. You see, I had the picture of a lady standing on an edge. An edge where there was a flurry of activity swirling all around her. She was standing witness to the most spectacular view that her mind could ever conceive. There, before her, a Home was being built. But this was no ordinary project.
This Home was being constructed in a manner and fashion that was completely foreign to her. Everything about herself was completely known by the participants. Not in the way like you would find when a profile is printed out and read to the group as a part of the pre-construction meeting. No, here a group of Hosts had presented a narrative of her life. All of her passions, interests, desires – pet peeves, irritants and distaste were well presented to the members. And thus, everyone knew exactly what they had to do.
The land was prepared creating an oasis of personal harmony in the setting. Landscape architects painted the surroundings with magnificent vistas, shaping and sculpting the terrain to soothe the soul. Gardeners were everywhere building streams, tending to the beds and manicuring the foliage; all contributing to the final sanctuary. Architects were following this lead in designing and detailing the structure so that it conformed precisely with the natural elements of the setting. Connections were being made throughout the Home. Builders were busy mapping out every detail that needed to be executed. There was not a concern in the world over budgets, you see, all of the materials that had been planned for with this home were lined up and on site. Everything had been specified. The only concern of the builder was to employ the best building techniques that had ever been crafted. Building Science Gurus were analyzing the systems so that the structure operated at peak performance. Craftsmen of every trade were working around the clock with the sole desire to pull out the true beauty from their pieces of Art. They were not thinking about quitting time, being back to the shop by 4;00 or what they had planned for on the weekend. Movers were bringing in the furnishings. Yet, instead of just rolling in the refrigerator, they were actually loading it down with all of her favorite things. Interior Designers and Artists were scurrying around, hanging artwork, setting out sentimental pieces and pulling together the personal ambiance for the owner. And in the background, a chef was busy creating his magic, filling the space with wonderful aromas. This was not a meal that was being prepared for the group per say, but rather, a dining experience that was created just for her. You see, everyone was working; giving their best, for the pleasure of the recipient. And the recipient had not even requested the work. There was a Master Choreographer overseeing the project, but, he was not barking out orders. He would merely offer up direction from time to time and provide subtle suggestions along the way. But most of the time, He would allow the strengths and talents of the participants to shine through as they strived to create this most precious gift for the Lady.
Just then, she spun around to find that all of her friends were watching. Her parents and grand parents were looking on as well. Everyone was so proud because she truly deserved all of it. The next thing she knew, she was waking up in this Beautiful Home. The place was spotless, everything in its place. The most pristine vista could be taken in from her bedroom window. The Home was perfectly comfortable. And, as she was finishing up her morning breakfast, she was ready to take on the day where she could go and share her talents and skills with a new recipient who she would have the privilege of contributing to.
I know some of you will be thinking this is over the top. Some sort of Utopian, Fantasy Land. And that we live in This world. One where Budgets are important, Revenue does matter and Margins definitely make a difference. And, I agree with all of that. I just couldn’t help but think…What if we took on a little different perspective. A shift in how we view the Project. A shift in how we view the Client. What could we be building right Here.
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